Why so Cheap?
One of the most frequent emails (and phone calls) we get is why are your cables so "cheap" (we prefer the term "reasonably priced") compared to other web-sites, or "big boxed" retail stores.  Here is our explanation:

• We purchase our cables directly from the manufacturer, or distributor in bulk, obtaining the best possible price for a particular cable.
• We ONLY sell cable and cable-related products focusing on quality and price.  Packaging and marketing materials are secondary.
• Before deciding to stock a particular product, we send the product to an external testing facility to make sure all manufacturer specifications are exactly as described, paying particular special attention to "ohm" values, gauge of wires, and overall product quality.
• We use "OEM" packaging for most of our cable products.  Do you want to pay for fancy, expensive packaging - or you do you want packaging that doesn't add cost to your product?
• Some websites make claims they their cables cost most because you are getting more.  Some offer "free shipping" yet their products are clearly over-priced.  Once a cable (notably HDMI™ cables) have been certified, or are compliant and received certification (where applicable), you will obtain identical performance.  Some will display a fancy "resistance chart" claiming that their cables offer superior performance compared to competitors.  Again, these are marketing tools to try to justify their MUCH higher prices.
• Cables typically found at most "big box retailers" have pricing agreements set by vendors whereby the retailer MUST sell their products at certain minimum prices - often resulting in 200-400% price markups.  We refuse to sell products that come with such agreements.  Notice how quickly after the salesperson sells you that expensive TV, he casually shows you all the expensive cables you will need? Many retailers make more money from accessory cables than the TV itself.
• We offer an unconditional return policy (see above), and a lifetime warranty (see below) on every cable product we sell.

Warranties
All cable products come with a limited lifetime warranty.  We will not, however, be responsible for any incidental damages caused to any equipment.  Physical damages to the cable not caused by normal wear and tear will not be warranted.  For example, a physical "cut" or slice to a cable will be consider damage that will not be covered by warranty. 

If you have a cable which has failed, please obtain an RMA number and we will replace the defective product.  Products returned without a previously obtained RMA number will not be accepted for return or credit.  Our shipping department has been instructed to "return to send" if the RMA number is not clearly shown on the OUTSIDE of the package.

Within 30 Days of Invoice Date:
A cable that has failed within a 30 day return period will be replaced with the same, equivalent, or better quality cable.  If we can not supply you with an immediate replacement, we will refund your credit your account for the original purchase price of the failed product in.  Products returned to us due to a failure must be (shipping) pre-paid, but within the 30 day return period, we will also REFUND your shipping costs to return such a product to us.

After 30 Days of Invoice Date:
A cable that has failed after the open 30 day return period will be replaced with the same, equivalent, or better quality cable.  If we can not supply you with an immediate replacement, we will credit your account for the original purchase price of the failed product.  Products returned to us must have their shipping pre-paid.

Warranties for other products (other than cables), unless explicitly stated, are 60 days.  The manufacturer of a product may offer an additional warranty.  Please contact the manufacturer in such cases.